Cosmétiques solides naturels pour la randonnée et le voyage – Sloé
Our story
Welcome to Sloé!
The adventure began at the end of 2019 following a simple observation: outdoor activities have never been more popular, but this growing footfall exerts increasing pressure on the natural spaces we love so much to explore.
Even today, many outdoor enthusiasts use conventional hygiene products that can have an impact on the environment when used in the great outdoors.
Faced with this challenge, we decided to act at our own level by developing solid cosmetics that are more environmentally friendly, while remaining effective, pleasant to use, and easy to carry. Our ambition is simple: allow everyone to enjoy their adventures without leaving unnecessary traces behind.
All our products are imagined, formulated, and developed in Lyon, in our own laboratory. This control allows us to constantly innovate and design skincare adapted to the needs of everyday adventurers.
Today, Sloé is a team of 6 enthusiasts working every day to grow the project. Margot manages our production workshop and R&D, Servane supports us with communication, while Bertrand, founder of the brand, develops partnerships and sales.
October 2019
Launch of Sloe following a crowdfunding campaign
"we are becoming a manufacturer"
July 2021
Settled at the Lyve entrepreneur hub in Givors and creation of the Sloé laboratory
September 2022
Sloe has more than 50 retailers and is launching its solid stick deodorant.
Sloe is growing and hiring 2 work-study students.
Sloe becomes Sloé!
June 2023
Design and manufacturing of Néo, the first 5-in-1 solid multi-purpose product after more than a year of formula development and testing.
Launch of the crowdfunding campaign with Ulule.
April 2024
Sloé is beginning its partnership with Au Vieux Campeur and is releasing a new size (100g) of Néo.
Sloé is expanding its range of outdoor products and now has over 15 product references.
January 2025
Development of a sun stick and an anti-chafing stick.
Sloé is expanding into Germany with Globetrotter, the European leader in outdoor gear.
May 2026
Development of a mosquito repellent stick based on plant-derived active ingredients.
Hiring of Margot on a permanent contract as production and R&D manager
our goals for 2026 / 2027
- Expand our outdoor range: we are committed to offering two new products this year to complete our range for adventurers.
- Increase our points of sale: we are also committed to developing our network of specialized retailers in France and Europe
Sloé and Made in France
Our cold-processed soaps are enriched with organic vegetable oils from sustainably managed French farms, such as hemp oil, calendula macerate, or plum oil.
For the sake of transparency, the sloé team strives to select its suppliers in France or Europe whenever possible. However, certain raw materials, such as coconut or shea butter, cannot be produced locally.
In such cases, sloé is committed to working with supply chains that respect people and the environment, alongside partners dedicated to sustainable development.
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