New twist in the sloe adventure
sloe, our hygiene care brand is part of an approach that is both ecological and eco-responsible. Created in 2019 by Fanny and Bertrand, it is aimed at all those who wish take care of their bodies while respecting the planet. Nomads and daring, sloe products and accessories slip into your backpack and accompany you on all your adventures!
The vision of sloe
As travel enthusiasts, we have always been attentive to our environmental impact. However, we quickly realized that the promises of cosmetic brands were not often kept. Unfortunately, the products and accessories that populate our bathrooms are far from being as clean as their labels say. Plastic, surplus packaging Or chemical composition, they are both toxic to health and the environment.
Faced with such an observation, we chose to fight against the harmful effects of the cosmetics industry and to act on our scale. This is how s were bornread, an eco-responsible range of treatments committed to respecting the environment:
- solid cosmetics, rechargeable and biodegradable, manufactured using the cold saponification process;
- nomadic and sustainable accessories, who accompany you on all your adventures!
The major stages of the sloe adventure
Our mission? Facilitate access and make desirable the use of solid, eco-responsible, natural care, handcrafted with a lot of care. love ♡
Launch of sloe in 2019
The sloe brand was launched in 2019, after the success of our first crowdfunding campaign. By reaching 172% of our goal, we are now able to develop, test and sustain our project. We are also launching the production of zero waste kits. This is the start of a great adventure!
2020, sloe celebrates its first anniversary
In 2020, slow celebrates its first anniversary, in the midst of a health crisis. Despite the difficulties, the project makes sense. At this point, the brand is developing well and we sell nearly 15,000 products and accessories to our first customers.
We are taking advantage of confinement to work on new products, notably mild soap, and to develop our partnerships. Our network of sales points gradually consolidates and we gain visibility on the rest of the project.
In parallel, we leave Paris to settle in Lyon, a decision we have never regretted. After an eventful first year, the assessment of sloe is more than positive. The team is proud to continue the adventure!
2021, the team is growing!
2021 is off to a flying start! The sloe team joins a 4-month support program within one of the business centers in the city of Lyon. To support us in our growth, we welcome a new member to the team: Marie-Sandra. Expert in the cold saponification process, she is responsible for the development of future products. Together, we imagine the solid and natural care of tomorrow.
sloe: and what about the rest?
Installation in our new workshop in Lyon
After extensive research, we are finally settled in Lyon in our new premises of 90 m2. Located in one of the business incubators of the Lyon metropolitan area, this new space will allow us to welcome our manufacturing workshop and accelerate the growth of our project.
Becoming a soap maker, a dream come true…
Thanks to the opening of our manufacturing workshop, we are realizing our dream of become a soap maker ! This transition allows us to control the entire production chain of our products and accessories. Preparation, manufacturing, packaging, shipping, we now control all these different stages.
The advantages of cold saponification
Cold saponification is an ancestral manufacturing process that preserves the benefits of our solid soaps and shampoos. Naturally rich in vegetable glycerin, they provide softness and hydration to hair and skin. Beyond a simple hygiene product, it is a true care for the body.
By opting for cold saponification For the manufacture of our cosmetics, we are committed to offering unique and eco-responsible products and accessories. It is a slower process, but also more respectful of the raw materials used. The most? Cold saponification does not emit no harmful rejection for the planet and requires very little energy.
The creation of a new product
In parallel with the opening of our workshop, we have been working for several months on the development of a brand new product. Our ambition : offer solid treatment, both gentle and effective. Its unique formulation comes from a production method that respects the environment as well as the people who make it. Certified organic, it concentrates all the benefits of nature and accompanies you on all your escapades.
The opening of new perspectives
The creation of themanufacturing workshop in Lyon will allow us to anchor ourselves in the territory and create new synergies. We are committed to working with local suppliers in order to strengthen our presence in the region and participate in its economic activity.
Since the beginning of summer, we have also started to share our expertise in cold saponification through the animation of workshops for the creation of natural and artisanal cosmetics. The opportunity for us to meet our customers and experience new moments of exchange.
A big thank you to you who follows us and who directly or indirectly supports our project! Our adventure would not be the same without you. In your bathroom, on the beach or in the mountains, thank you for your commitment to a plastic-free world! Our planet is unique, let's protect it.